What’s up everyone? I haven’t made any purchases lately as the stock market has skyrocketed to another new high. Yikes!
Well, for that it’s probably safer to stay out of the market and wait for a small 5-10% correction? Maybe.
In Short: KR drop from $30 to $20 between Wednesday and Friday (today). $10 off $30. Sure, why not?
**Yes, I don’t even like KR that much, I’m a walmart girl. LOL 🙂 But if it’s on a big sale, I’m going to find a reason to buy it. hahah
Anyhow, I got some money, and Kroger dropped 20% since yesterday and today, so I’m dropping $2xx.xx to buy 10 shares. Which is yeilding at 2%, so I’ll get $4.8/year in dividend.
All and all, Kroger has dropped 31.2% from 52-week high. And lost 50% from all time high of $40.97. Yikes!! and Yikes!
First, why KR dropped 18% yesterday, and another 15% today?
- Amazon is buying Whole Food at $42/share. Nice! if you own some WFM
- KR writing down the earning for the year (no growth or slow growth).
Those two reasons are good enough to drive WMT, TGT, KR and other food market retailers way down. As Amazon has a strong loytalty program from Prime Members.
But I don’t think KR deserves that much punishment. I went to shop at KR yesterday, and the store was packed. I don’t see myself singing up for Prime membership anytime. I don’t see myself, not going into a grocery store and pick up my own fruits. People don’t know how to pick out the best fruits. One trip to a grocery store a week is okay, time to bond with Mr.W. So I’m playing down Amazon threat here.
Versus, my experience at WFM last month was stale. Their fruit selection was stale. Don’t get me started on their organic lettuces. I bought organic and I left it in the fridge for 2 months because I forgot about it, and the leaves was still green and crunchy. Hihi, so when people find out about their organic fraud… yikes!! But it’s the same for all organic or non-organic, buy the leaves and you’ll know what I’m talking about. But organic does has it niche. So, KR is strengthening their organic selection to cater to more picky eaters.
I’m too lazy. But here is KR dividend history. There is some growth in dividend as payout is at 20%. We’ll see if it continue to grow at least at a cheated scale like from 0.12 to 0.1200009 or something.. haha.